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Oct
22nd

What is Search Engine Spam?

Author: administrator | Files under Web Development

Search engines tell marketers not to spam them. Many search marketers also advise newcomers not to spam. Spamming issues get debated online. But what is search engine spam? What’s it look like? How’s it smell? And why do search engines (not to mention users) hate it? At our recent SMX East search marketing conference, representatives from Google, Microsoft, and Yahoo tackled the topic. Below you can learn more about search spam, as well as reinclusion tips for each search engine.

Search Engine Spam, Part 1: Overview: What search spam is, search engine guidelines against spam and specific reinclusion tips for Microsoft’s Live Search. Presented by Nathan Buggia of Live Search.

Search Engine Spam, Part 2: On-The-Page Issues: Overview of what “on page” spamming is, such as keyword stuffing, hidden text, and cloaking. It also offers specific reinclusion tips for Google. Presented by Aaron D’Souza of Google.

Search Engine Spam, Part 3: Link Spam & Paid Links: Overview of issues about link spam and paid links. It also offers specific reinclusion tips for Yahoo. Presented by Sean Suchter of Yahoo.

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