Web Designing, Development & SEO

Adwords campaigns plays vital part in generating traffic and getting leads now a days. We can say it’s a gift from Google for small/medium businesses to survive in this competitive market. If you are offering niche product, then Google Adwords is the best solution for your sale.

This article is not for those who want to learn about adwords, but for those who are already using Adwords and not getting success. As you know Google Adwords is not only depend on bidding, it also consider quality score for each keywords. And according to recent Google Adwords updates now it shows minimum bid value to position your ad on first page.

It is clear that if you have less budget, then you have to have great quality scores for each targeted keywords of your campaign. Quality Score of keywords is depend mainly on:
-    Keyword’s relevancy with the associated ad text
*Add your keyword in title & description
-    CTR
*If your click through ratio is high, (between 5-10) then chance of your Ad will be higher to show in first page at good position. (Good position doesn’t mean that at first position, Recommend ideal position is lies between 3 to 5)
-    Historical keyword usage
*Past search volume of your keyword is consistence or not?
-    Optimized Landing Page
*Landing page should be simple and specific. It should show clearly that what you are offering to your visitors on your landing page)
-    Load time of Landing Page
*Do not place heavy graphics on your landing page. Load time should be faster than the average in your server’s geographic region.)

Visitor have clicked on your Ad after reading your Ad it means now he want to purchase what you have offered him in your Ad, So now let him allow to add that product in his cart.

At Direct To India, we have adwords expert professional, who are ready to fulfil your requirements as per your budget.