Web Designing, Development & SEO

Since man start selling products and services for living, world have seen several marketing trends. In this millennium companies have started selling their services & products using World Wide Web, which gives them largest market on the earth. (Man have not started marketing on Moon or Mars yet)

Now companies have started marketing their websites. I am going to list various things of marketing website here.

Search Engine Optimization:

This was come in pictures, when Google & Yahoo change the trend of searching websites by giving a vast database of websites. The amount of new websites were increased very fast in last 2 decades, so they make a Crawler (Robots) which travel internet and grab data and it in search engines database & index websites. This way its easy for internet users to search anything on search engines.

Now the search engine optimization comes into the picture, every company wants their website to be listed in first top 10 lists in search engines. People started learning about How search engines works, and started changes in websites. This war is still on.

Internet Marketing:

Before 5-10 years, for searching anything internet users were mostly depended on search engines. Now new websites come in business, which are niche directories, which gives hierarchical structure for searching. People were not only depend on search engines, but start reading review on blog, forums, articles etc. before making decision.

Companies have started hiring people who have good knowledge of marketing their brand and who started marketing the products/services of particular company. They were also capable of Paid Marketing, Email Marketing, Affiliate Marketing and SEO Stuff.

Usability Analyst:

Using above ways companies started getting traffic towards their website. But that doesn’t mean they will get business. Now internet marketer / designers have started improving their skills towards usability of the website. www.W3C.org and www.usability.gov make a major role in web usability awareness. To make World Wide Web this organizations have started making some thumb rule for websites to be followed. Now serious companies have started to obey such rules by hiring usability analyst.

Conversion Optimization:

Now marketers thinking about why I am not getting leads after applying above mentioned things. There conversion optimization come in mind, where research done on human behavior and real time data collection. It also covers understanding the audience, creating appealing message for particular audience. And thereafter applying testing mechanism to increase conversion rate. In internet marketing, conversion optimization is the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer. [Wikipedia.org]